If you forget everything else when it comes to your marketing never forget to be human.
It might sound obvious yet so many business owners in their attempt to be ‘professional’ become robotic and undermine any chance they have of making a genuine connection.
You’re allowed to show some personality – in fact it helps us get to know and like you. It makes you more memorable too.
You’re allowed to have a sense of humour – it doesn’t take away from how serious you are about your work or business. It doesn’t make us take you any less seriously.
You’re allowed to talk about things other than your product or service – in fact I insist you do because it’s in those other conversations that the magic happens, trust builds and the journey to a sale begins.
So if you forget everything else, don’t forget to be human.