In this conversation I was joined by Vix Anderton, founder of The Practical Balance and creator of The 30 Day Sprint to talk all things productivity and visibility.
Vix, based in London, was introduced to me by a freelancer friend from Canada! We really are in a global digital world and yet many of us still struggle with being visible online.
The Most Common Visibility Complaints
- Nobody wants to hear what I have to say, who am I?
- I have no idea where to start when it comes to using technology
- I’m an introvert that finds it all exhausting
- What do I talk about?
- It’s full of fake, fake, fake
- People get nasty
When you’re at the start of your visibility journey or not getting the engagement or results you want from it, it can become exhausting. The worst approach in my experience is trying to do everything at once (you really don’t have to be on every social media platform!) and doing too much at once (it’s absolutely fine to post once a month).
The best approach in my experience is to follow what feels right for you and always choose quality over quantity.
That said, I was looking for more structure over the summer to help me implement the kind of consistency I know brings results. Enter The 30 Day Sprint, a methodology Vix uses with her clients to help them work in flow for better productivity.
The 30 Day Sprint in a Nutshell
The idea behind the 30 day sprint is to split your working days into phases that follow your natural energy cycle. My favourite explanation uses the seasons to explain what each phase focuses on.
Spring – An emergent time of exploration that is great for getting creative and starting new projects. Brainstorm, set goals and let your imagination fly.
Summer – Full bloom, this is the time for being your most socially outgoing. A time for sharing your work with the world and spreading your message.
Autumn – A powerful transition phase where we seek completion and get sh*t done. With the momentum of spring and summer in full force we power through.
Winter – A time for rest perfect for reflection, learning and consolidating all we have achieved. Without this vital phase we can take on too much, push too hard missing opportunities for our next phase of growth.
This method not only helped me maintain motivation, creativity and output over the month but had surprising benefits for my visibility work too.
Watch the video, try implementing it in your own business next month and let me know how you get on!
The Key Takeaways
- Our energy goes through natural cycles throughout the day, month and year. Especially for women with a menstrual cycle this method can help you work with those cycles.
- The 30 Day Sprint divides your month into the natural phases of Spring, Summer, Autumn and Winter focusing your work to suit your energy levels and preferences.
- You can implement this using a normal calendar month starting on the 1st with Spring or following your menstrual cycle starting on the 1st day of bleed with Winter.
- The method provides structure to your months and year, giving rhythm to your work and ensuring you don’t get stuck in procrastination or burn out.
- The method can help you with visibility by nudging you into more social and sharing phases whilst creating distinctive periods for content creation, rest and reflection.
- Start to pay attention to what works for you within your daily cycle. Are you better suited to being up early or working late? Are you more creative in the afternoon or craving connection? Use what you learn to restructure your days.
- Get curious to get through procrastination.
- Keep a diary or notes of topics to talk about. Note down what people ask you and discuss during the week then continue the conversation online.
- Collaborate with others if that feels more enjoyable and natural for you.
- Video can be difficult for us to get comfortable with but practicing to a supportive group first or simply with yourself to build confidence with the technology can make it much easier.
- Have people around that support you and will encourage you as you take the first steps into something new.
- Don’t panic or get overly concerned with people showing up live to your videos or interacting with comments as the majority of people won’t but it doesn’t mean they aren’t listening.
- Don’t be scared to have an opinion, your business and message won’t be for everyone but that is a great thing!
- Remember online you are in control of who steps into your virtual office. Delete and block anything offensive or nasty immediately.
Working for yourself brings amazing freedom and a distinct lack of structure for many of us. What should you do today, tomorrow, next week? Who is going to give you a kick when you’re being lazy, scared or making excuses?
The reality is we have to create a structure and working life that works for us. The 30 Day Sprint can really help with that as can structuring your day around your natural energy cycle. Notice and pay attention to what suits you at what time of the day / month and build your own way of working.
This is your business to build as you want to. Embrace the opportunity and forget the old structures that no longer serve you (goodbye 9-5!)
About The Speakers
Vix Anderton is the founder of The Practical Balance and a coach to entrepreneurs. Based in London she works virtually with business owners from around the world and locally runs the Reconnection Cafe. Vix has designed multiple systems to help you work in flow and create better balance. The 30 day sprint part of her ‘Find Your Flow’ programme which you can check out here.
Finally, I’m Katherine Lucarz a marketing consultant and founder of The Marketing Knot a step by step framework designed to take new and small business owners from marketing shame to marketing fame. You can find out more at https://themarketingknot.com